Mark LaitPeople buy what they want, not what they need, and money spent is money forgotten, there’s a great…It’s something we all do, we find a way to justify it and there’s nothing wrong with that, we all deserve to reward ourselves.Apr 14, 2021Apr 14, 2021
Mark LaitHow do photographers make a large profit from giving away free photos?We all run competitions to get leads, that’s the oldest trick in the book and everyone does it.Apr 8, 2021Apr 8, 2021
Mark LaitThe most profitable product is more financially rewarding than anything else.I’m talking about photobooks, and they’re not fancy like you would expect but we sell them for thousands of dollars and our margin on them…Mar 31, 20211Mar 31, 20211
Mark LaitThis profitable product is more financially rewarding than anything else.I’m talking about photobooks, and they’re not fancy like you would expect but we sell them for thousands of dollars and our margin on them…Mar 25, 2021Mar 25, 2021
Mark LaitSelling your photos is what puts the money in the bank?If you take the photos that you know people are going to buy then you are going to take a lot less photos. Selling your photos is a skill…Mar 11, 2021Mar 11, 2021
Mark LaitHow do you know who buys photography?When I was starting out, like most of us I thought that if I could get the people who had heaps of money to come and see me I would get…Feb 25, 2021Feb 25, 2021
Mark LaitHow to measure outcomesHow good are you at achieving successful outcomes?Feb 18, 20211Feb 18, 20211
Mark LaitSales are not all about youNobody’s going to remember the name of the company that took their photos in 10 years time — actually, nobody’s going to remember the name…Jan 30, 2021Jan 30, 2021
