People buy what they want, not what they need, and money spent is money forgotten, there’s a great article by Daniel Priestley about this here. It’s something we all do, we find a way to justify it and there’s nothing wrong with that, we all deserve to reward ourselves. How often will you think about the money later. A…

We all run competitions to get leads, that’s the oldest trick in the book and everyone does it. I’ve known photographers who, probably because of inexperience give the prize winner all of the photos from the shoot — how are they going to make any money from that? Don’t sacrifice them all. They’re not…

I’m talking about photobooks, and they’re not fancy like you would expect but we sell them for thousands of dollars and our margin on them is eye watering. Compared to wall art which has a cost of goods about three and a half time that of a photobook, they are…

I’m talking about photobooks, and they’re not fancy like you would expect but we sell them for thousands of dollars and our margin on them is eye watering. Compared to wall art which has a cost of goods about three and a half time that of a photobook, they are…

If you take the photos that you know people are going to buy then you are going to take a lot less photos. Selling your photos is a skill you must learn if you want to stay in the game long term. Show people what they want to see One…

Buying photos. How do I know the kind of photos that will sell when your customers are buying their photos. If you take the photos that you know people are going to buy then you are going to take a lot less photos. One of the things I learnt a long time…

When I was starting out, like most of us I thought that if I could get the people who had heaps of money to come and see me I would get rich, sounds fair enough doesn’t it — that’s how you think it would work so let me tell you…

How good are you at achieving successful outcomes? In my book I talk about persistence and commitment being the keys to achieving successful outcomes. You know what happens when you write something like that and put it out to the world? You have to live by it because you are…

Nobody’s going to remember the name of the company that took their photos in 10 years time — actually, nobody’s going to remember the name of the company that took their photos in 10 minutes time — We’ve tried all of this in our business and one of the things…