Mark LaitPeople buy what they want, not what they need, and money spent is money forgotten, there’s a great…It’s something we all do, we find a way to justify it and there’s nothing wrong with that, we all deserve to reward ourselves.4 min read·Apr 14, 2021----
Mark LaitHow do photographers make a large profit from giving away free photos?We all run competitions to get leads, that’s the oldest trick in the book and everyone does it.4 min read·Apr 8, 2021----
Mark LaitThe most profitable product is more financially rewarding than anything else.I’m talking about photobooks, and they’re not fancy like you would expect but we sell them for thousands of dollars and our margin on them…4 min read·Mar 31, 2021--1--1
Mark LaitThis profitable product is more financially rewarding than anything else.I’m talking about photobooks, and they’re not fancy like you would expect but we sell them for thousands of dollars and our margin on them…4 min read·Mar 25, 2021----
Mark LaitSelling your photos is what puts the money in the bank?If you take the photos that you know people are going to buy then you are going to take a lot less photos. Selling your photos is a skill…4 min read·Mar 11, 2021----
Mark LaitHow do you know who buys photography?When I was starting out, like most of us I thought that if I could get the people who had heaps of money to come and see me I would get…3 min read·Feb 25, 2021----
Mark LaitHow to measure outcomesHow good are you at achieving successful outcomes?4 min read·Feb 18, 2021--1--1
Mark LaitSales are not all about youNobody’s going to remember the name of the company that took their photos in 10 years time — actually, nobody’s going to remember the name…4 min read·Jan 30, 2021----